What is the magic formula?

What draws a reader into a book? What gets them hooked? What keeps them hooked? What special formula takes a non-reader and gets them reading and keeps them reading?

Some authors have that special knack for writting compelling, interesting, devouring books. Some authors gain a following in the strangest of genres. Some seem to come out of nowhere and take the literary world by surprise. Some are just like old friends who you know no matter what will produce quality reading material.

The reading population is a fickle group. One day wizards are all the crazy then the next it’s sparkling vampires. Then some mystery novel hits the market and all the previous are forgotten. Or is it just the media and marketing that pushes one book over the other and the sheep just follow where the candy lays?

“Write not what you know but what you love to read about.” A quote I hold dear to my heart. The thought is that you will put your passion into that which you love to read and hope someone else does too. That passion will drive not only the story but the emotions that readers love to feel.

But it’s not enough to write what you love and to write it well. Even in this day and age of instant self-publishing it’s not enough to have it “out there”. It needs a market. It needs promotion. It needs people to KNOW about it and tell others about it. It needs to get “out there”.

Some get lucky and break through to the masses that way. Many of us do not. It’s a surreal feeling to have your book online where anyone can see it and to see your name in print on the cover and know that THAT is YOUR work. But if only a handful of people ever look for it, if only a smaller handful buy it and love it, it doesn’t go very far.

So, what do people want? What do they expect?

Many books, conventions, trade shows, et al will give you what they say are the basics. Keep writing, they say. Keep putting yourself out there – you are your best marketing. Keep doing what you do. But sometimes that isn’t enough either.

Pretty much nothing can be written about that hasn’t in some form or fashion already been written about. So how do you make YOUR content special in an already saturated world of “been there, read that”?

I don’t think there’s an answer to that question. I think, more than anything, the two main things that get you “on top” is “it’s not what you know but WHO you know” and plain old-fashion LUCK.

That doesn’t mean we stop trying. It just means that we need to find those who can get things done WITH us and hopefully Lady Luck smiles in our direction at the most opportune time.

Writting as a passion is both exciting and exhausting. But if your heart is in it people will know. Just keep writting, writting, writting. Just keep writting…

About ynnarie

Lynn Salisbury grew up in the rural town of McGrath, Minnesota. After graduating from McGregor High School in the mid 1980’s, she moved to the Twin Cities. Lynn spent her 20’s and 30’s working like the average person, never imagining the calling that awaited her. But those two decades of working, learning, growing, led to the day a friend challenged Lynn to write. Lynn met that challenge and never looked back. Now she draws from her life’s experiences and creative mind to weave stories. Stories about different worlds, different lives, different perspectives. If you ask her about her life, Lynn will tell you it’s been rather simple and sometimes boring. But if you dig a little deeper you will find that it’s been a bit more exciting than that. Lynn has done everything from designing clothes ranging from prom and wedding dresses to drag queen attire and everything in-between, became a registered, ordained Pagan minister in the state of Minnesota, to creating a group, on a social media site, of fans devoted to her favorite football team that has more members than most medium sized towns. Lynn still lives in the Twin Cities area, enjoying the changing seasons, spending time with family, working, and writing. She will admit she hasn’t found her genre niche yet, and she secretly hopes she never does, leaving the possibilities wide open for any type of story that formulates in her head, mixed with a bit of muse inspiration, to spill out into the written word. She writes what she would want to read, having taken to heart a piece of advice she once heard. And she feels blessed and grateful for the chance to share her stories with the world. As the mother of three amazing, beautiful and strong daughters, Lynn knows that even when the world seems the darkest, they are her light. And she never forgets what an honor and privilege it is to be their mother. “If you haven’t had your ‘a-ha’ moment today, you haven’t been paying attention.” – Lynn Salisbury
This entry was posted in Fantasy/Fiction, Inspirational, Novels, Writing and tagged , , , , , , , , , , , , . Bookmark the permalink.

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